As your domain name is the name and address by which you’re known online, it’s the basis of your online identity. So it’s important to create the right domain name for your business. First we’ll look at how to choose the right domain name for your business from various companies who offer domain name registration in the UK. Next you have to choose a top level domain (TLD) which is the extension at the end your domain name. Your options are .com, .net, .org, .info, .biz, .ws, and country-specific ones such as .uk. Most experts recommend going for .com or your country specific extension.

So what makes an effective domain name? Firstly it shouldn’t be too long as you want your customers to remember it easily. There’s less chance of someone making a mistake when typing it into a browser. If your company name is well known, you could incorporate that into your domain name. However, the trend nowadays is to base domain names on keywords relating to your product or service. This is a key component of search engine optimisation and search engine marketing. After choosing your domain name you need to check if it is an available domain registration offered by any web hosting company. Many domain registration companies offer this service free of charge on their web sites, where you can get sometimes also find free domain registration.